IP development

Businesses can only grow if people have the right incentives and rewards in place. Sometimes this leads to a need to create new ventures and start-ups that can attract new skills that can be motivated and held accountable against a very specific mandate. More often than not the need for new ventures is a result of new capabilities, new ways of working and new business models.

Creating value is also about how something is packaged and sold than simply a question of what it is. Many businesses create value that requires a different investment model or marketing platform in order to realise its full potential. Sometimes IP is not even apparent in that it can be supporting another business activity. For services businesses identifying and managing IP can create efficiencies and enhance value delivered to clients. The impact on margins and profitability can be dramatic. We help businesses to identify where IP exists, determine the best ways to realise potential value and implement the necessary actions to ensure effective sales and marketing or transformative business growth strategies such as supporting an Initial Coin Offering (ICO).

Intellectual Property is a discipline requiring a very specific set of skills, however, all too often the sector and business knowledge required to effectively apply these skills is focused on a few sectors (e.g. bio-chemical, electronics, chemical engineering and computer science). Our IP consultancy is focused exclusively on the Digital, Marketing, Creative and Ad:tech (Mar:Tech) sectors, and extends across Propositions, Assets, Intellectual Property and Intellectual Capital.

No matter how technologically advanced our clients are, they all have intellectual capital which can be optimised through a focus on relationships, processes and people. Often we work hand in hand with PR and/or New Business agencies who may have a mandate to define and / or sharpen the company selling proposition.

We work with specialist technology, compliance, trademark and tax advisers such as consultants, lawyers and accountants to ensure effective implementation and delivery. Our IP consultancy services can be truly transformative to a business in terms of value and opportunity.